From Mike Shell CEO of Movarna

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At the heart of Movarna is a deep commitment to community and service. We’re building an ecosystem where passion for collectible vehicles connects people in meaningful ways. It’s about the friendships formed, the camaraderie shared, and the joy of connecting over these extraordinary machines. 

We want to create a space where enthusiasts can come together—where every interaction feels like an opportunity to be part of something greater, something that will last for generations to come.

MOVARNA IS MORE THAN JUST CARS—IT’S ABOUT COMMUNITY

Movarna is about creating a community, not just a marketplace. We want people to feel more than just a connection to the cars they buy and sell—we want them to feel connected to the culture of collectible vehicles. 

Every auction is an opportunity to engage with people who share the same passion for rare, unique cars. It’s not just a transaction; it’s a chance to be a part of a larger story.

Movarna’s platform creates these connections by offering more than just a listing of cars for sale. We provide rich storytelling, immersive visuals, and a platform where buyers can learn the history and significance of each vehicle. 

This engagement is key to building long-lasting relationships with our community, ensuring that users don’t just walk away from a sale—they walk away feeling part of something bigger than themselves.

THE MARKET IS READY FOR DISRUPTION

The $53 billion collectible vehicle market is bursting with potential, but it’s also struggling with inefficiency. Platforms that were originally built to handle a much smaller volume are now overwhelmed by the massive increase in submissions. 

These aging systems and overloaded platforms struggle to keep up with demand, leaving both buyers and sellers underserved. While thousands of cars are submitted each month, a significant portion never even makes it into the sales funnel or gets the attention it deserves. This creates a frustrating experience for users and prevents the market from reaching its true potential.

This is where Movarna steps in. Our platform is designed to handle a far larger volume, ensuring that every vehicle gets the personalized attention it deserves. We're focused on creating a seamless experience for everyone involved—connecting buyers, sellers, and collectors in a way that fosters long-term relationships and drives growth.

A SEAMLESS BLEND OF DIGITAL AND PHYSICAL EXPERIENCES

The Movarna Experience Center, opening in Scottsdale in July 2025, is where the online marketplace comes to life. It’s not just a showroom; it’s a space where digital experiences and physical interactions meet, allowing buyers to fully immerse themselves in the cars they are considering. This integration of the digital and physical worlds will create a richer, more dynamic auction experience than anything currently available.

And this is just the beginning. Our Experience Centers will expand to Los Angeles, Miami, Dallas, and Europe, creating a global network that enhances the way people buy and sell collectible vehicles. These centers will act as hubs where collectors, buyers, and sellers can engage with the platform, attend exclusive events, and even interact with the cars they’re interested in before making their bids. 

This digital-physical fusion will set Movarna apart from any other auction platform out there.

TECHNOLOGY WITH PURPOSE: SIMPLE, ELEGANT, AND EFFICIENT

At Movarna, we don’t just build technology for the sake of it—we design experiences. Our platform is created with one goal: to provide the best possible experience for both buyers and sellers. Every feature is carefully crafted to simplify the auction process and ensure transactions are seamless, secure, and efficient.

We’ve seen what happens when platforms are overwhelmed by submissions. Like many others in the space, legacy platforms struggle to manage the thousands of submissions they receive each month. Movarna is built to handle this volume with ease. Our AI-driven algorithms help ensure each submission gets the personalized attention it deserves, allowing buyers and sellers to engage in a streamlined, intuitive auction experience.

We are also integrating cutting-edge virtual reality (VR) technology into the platform, creating an immersive experience that allows users to interact with vehicles in a way that’s never been possible before. With VR, buyers will be able to virtually explore cars, inspect their details, and even take virtual test drives—all without leaving their home. 

This will break down geographical barriers and allow people to interact with collectible vehicles on a global scale.

A REVENUE MODEL BUILT FOR GROWTH AND SCALABILITY

Movarna’s revenue model is designed to grow with the business. By focusing on high-margin, scalable income streams—such as listing fees, buyer premiums, and exclusive memberships—we’re creating a sustainable business that is built for long-term success. Our model ensures that, as we scale, we will maximize both revenue and user experience.

We’ve seen the challenges that platforms face with their outdated systems, and we’ve designed Movarna to avoid those pitfalls. Our system is built with scalability in mind, ensuring that we can handle thousands of submissions without sacrificing service quality. As our platform grows, we will continue to provide the same level of personalized attention that sets us apart.

A TEAM WITH VISION AND EXPERTISE

Movarna’s leadership team is composed of people who are passionate about changing the world of collectible vehicles. Mike Shell, our Founder and CEO, has a bold vision for the future of the industry. Sperry Hutchinson, our COO, ensures that we can execute this vision flawlessly, while Marc Tatarian, our CTO, has built the technological foundation that will support our growth. 

Together, they are leading a movement that will forever change the way people experience and interact with collectible vehicles.

THE TIME TO ACT IS NOW

The world of collectible vehicle auctions is primed for change, and Movarna is leading the charge. 

Traditional platforms are overwhelmed with submissions, causing inefficiency and frustration for both buyers and sellers. Movarna is built to solve this problem with a streamlined, AI-driven platform that delivers exceptional results for everyone involved.

Now is the time to act. Movarna is ready to disrupt the status quo, and those who get involved early will be part of something truly transformational.

JOIN THE MOVEMENT

This is not just an investment in a company—it’s an investment in the future of experiences, auctions, and human connection. 

Movarna is going to change the way the world buys and sells collectible vehicles, and we want you to be a part of it.

Will you join us?