In an industry ripe for innovation, one name is making waves—Mike Shell, the visionary Founder and CEO of Movarna. With a bold strategy, an industry-defining Experience Center, and an aggressive expansion plan, Shell is poised to transform how collectible vehicles are bought and sold online. We sat down with him to understand his journey, Movarna’s competitive edge, and why it’s set to be the dominant force in the market. Investors take note—this is the moment to get in before Movarna’s growth skyrockets.

Q: What inspired you to launch Movarna?

Mike Shell: The collectible vehicle auction industry has stagnated. While online platforms have introduced convenience, they often lack trust, personal engagement, and the white-glove service that high-value transactions deserve. I saw an opportunity to create a platform that blends the best aspects of digital convenience with world-class customer experience—both online and in person. Movarna isn’t just another auction site; it’s an ecosystem built to serve collectors, enthusiasts, and sellers at the highest level.

As an avid collector myself, I know the challenges that buyers and sellers face. Many platforms focus solely on transactions rather than relationships. Movarna is different. We foster a community where trust is paramount, ensuring that buyers feel confident and sellers receive the value they deserve.

Q: One of the biggest differentiators of Movarna is its Experience Center. Can you tell us more about it?

Mike Shell: The Movarna Experience Center in Scottsdale is the industry’s first physical destination seamlessly integrated with an online auction platform. It’s not just a showroom—it’s a space where buyers and sellers can engage with vehicles in person, attend exclusive events, and tap into Movarna’s concierge-level services. It bridges the gap between the digital and physical worlds, offering unmatched transparency and engagement.

The Experience Center will host VIP events, auctions, and private unveilings of rare and highly sought-after vehicles. Collectors can interact with our team of experts and receive in-depth insights into market trends and vehicle valuations. For serious collectors, this is a game-changer—having a trusted hub where they can engage in transactions with confidence.

Q: How does Movarna stand apart from competitors like Bring a Trailer?

Mike Shell: Bring a Trailer pioneered the online auction space, but Movarna takes it a step further by integrating superior service, better user experience, and an infrastructure designed for scalability. Our in-house call centers provide real-time support, our marketing team ensures maximum visibility for every listing, and our user-friendly auction platform streamlines the bidding process. We don’t just list cars—we create high-value transactions that benefit both buyers and sellers.

Movarna is designed for high-end, serious collectors and sellers who demand a premier experience. Our marketing strategies ensure that listings receive targeted exposure to the right buyers, increasing sale prices and closing rates. Every aspect of our platform is built for efficiency, transparency, and profitability.

Q: Movarna has a big vision for scaling. What’s next after Scottsdale?

Mike Shell: Once the Scottsdale Experience Center is operating at peak efficiency, we’ll expand to key markets like Los Angeles, Miami, Dallas, and Europe. Each new location will strengthen Movarna’s footprint and enhance our ability to serve high-end collectors worldwide. Additionally, we’re continuously refining our technology, marketing strategies, and customer engagement models to ensure we remain ahead of the curve.

We’re also exploring strategic partnerships with major automotive brands, private collectors, and luxury lifestyle companies to create a full ecosystem for collectible vehicles. Movarna isn’t just an auction site—it’s becoming the epicenter of the collector car world.

Q: Movarna’s potential for growth is massive. Why should investors get in now?

Mike Shell: Timing is everything. Movarna is at the perfect inflection point—our technology is ready, our market entry is strategically timed, and the demand for a better auction experience is evident. Investors who get in now will be part of an explosive growth phase, where early capital can help us accelerate expansion, enhance our technology, and scale operations to new markets.

We’re disrupting a multi-billion-dollar industry with an offering that no other platform is providing. The collectible vehicle market is growing, and buyers and sellers are looking for a superior solution. We’re positioned to be that solution, and the returns for early investors will reflect the market leadership we are building.

Q: Where do you see Movarna—and the industry—five years from now?

Mike Shell: Movarna will be the gold standard in collectible vehicle auctions. We are building a platform that prioritizes trust, efficiency, and exclusivity, ensuring that every transaction meets the highest expectations. The industry is shifting towards more curated, high-touch experiences, and Movarna is leading that transformation. In five years, we’ll have multiple Experience Centers, a dominant online presence, and an engaged global community of buyers and sellers.

Technology will also play a bigger role. We’re developing AI-driven pricing tools, predictive analytics for buyers and sellers, and a seamless user experience that simplifies and elevates every transaction. This is the future of car auctions, and Movarna is the leader driving that innovation.

Q: What’s your message to collectors, sellers, and investors considering Movarna?

Mike Shell: Movarna is built to elevate the entire auction experience, setting a new benchmark for service and success. Whether you’re a collector looking for your next prized possession, a seller wanting maximum returns, or an investor looking for the next big opportunity, Movarna is where you need to be.

This is the future, and we’re just getting started. The opportunity is now—join us in redefining the industry.

Movarna isn’t just another auction platform; it’s a movement redefining how collectible vehicles are bought and sold. With Mike Shell at the helm, the industry is on the brink of an exciting transformation—and Movarna is leading the charge. Investors, take note: now is the time to get in on the ground floor of what will be the industry’s dominant force.

By Interviewer:

The collectible vehicle industry has been accelerating at an unprecedented pace, and few understand its potential better than Mike Shell, Founder and CEO of Movarna. Sitting down with me, Shell shared insights into the market's explosive growth, Movarna’s position in reshaping the industry, and why investors need to pay attention. With an estimated 51 million collectible cars in the U.S. alone and 15 million car collectors, the market is larger than most realize—and it’s only getting started.

Interviewer: Mike, let’s start with the sheer scale of the market. Most people don’t realize just how big the collectible vehicle industry is. Give us some numbers.

Mike Shell: Absolutely. The numbers are staggering. In the United States alone, we’re talking about 51 million collectible vehicles, with over 15 million dedicated collectors. To put it in perspective, around 8% of individuals with a driver’s license own a collectible vehicle—whether it’s tucked away in a garage, a barn, or proudly displayed in a driveway.

On top of that, we see approximately 300,000 private transactions happening annually in the U.S. But here’s the kicker—when you factor in Europe and Asia, that number easily doubles. The global collectible vehicle market is massive, and it’s growing fast.

Interviewer: These numbers are incredible, and it makes me wonder—how does Movarna capitalize on this massive industry?

Mike Shell: Movarna is positioned as the premier platform for high-value collectible vehicle transactions. Traditional online auction platforms have introduced convenience, but they lack the high-touch service and trust that buyers and sellers need. That’s where Movarna steps in. We provide a white-glove experience with a robust online marketplace and the industry’s first-ever Experience Center, where collectors can engage in person, attend exclusive events, and gain access to expert insights.

We’re not just facilitating transactions; we’re revolutionizing how people buy and sell these valuable assets by merging digital efficiency with personalized service.

Interviewer: I’m always looking at market trajectories, and I have to ask—where do you see the industry in five years?

Mike Shell: We’re looking at exponential growth. Collectible vehicle values have continued to appreciate at an incredible rate, and the collector base is expanding, especially among younger buyers who see these cars as both passion projects and investment assets.

The rise of global wealth, particularly in regions like Asia and the Middle East, is driving demand for rare and exotic vehicles. If we look at private collections, the Sultan of Brunei owns the largest private vehicle collection in the world, with an estimated 7,000 cars valued at over $5 billion. This demonstrates the immense appetite for collectible vehicles among the ultra-wealthy.

I predict that in five years, we’ll see the number of annual transactions skyrocket, with the market potentially doubling in size as more people turn to platforms like Movarna for seamless, high-trust transactions. The demand for vintage cars, classic muscle cars, European sports cars, rare supercars, and unique one-off builds is only increasing. Collectors are looking for a premium platform where they can buy and sell with confidence, and that’s exactly what Movarna provides.

Interviewer: If I’m an investor watching this, I have to ask—why is now the right time to invest in Movarna?

Mike Shell: Timing is everything. The industry is at a turning point. While other auction platforms have paved the way, they haven’t innovated beyond simple listings and transactions. Movarna is building an ecosystem—one that integrates high-touch services, in-depth market insights, and global reach.

Early investors in Movarna will be positioned at the forefront of a major industry shift. We’re expanding our Experience Centers to key markets like Los Angeles, Miami, Dallas, and Europe, ensuring Movarna becomes the dominant global platform. The opportunity to get in now—before this industry sees its next major boom—is one that smart investors won’t want to miss.

Classic Porsches, Ferraris, Lamborghinis, Shelby Mustangs, Chevrolet Camaros, Dodge Chargers, Aston Martins, McLarens, Bugattis, and other rare exotics are commanding record-breaking prices at auctions worldwide. As more collectors recognize the investment potential of these assets, the demand for a cutting-edge auction platform like Movarna will only continue to rise.

Interviewer: What makes Movarna stand out from other collectible vehicle auction platforms?

Mike Shell: Movarna is about trust, service, and innovation. We’re combining an advanced online platform with physical locations where collectors can engage in person. We’re introducing a concierge service for high-value sales, ensuring sellers get the best possible outcome.

Interviewer: How does Movarna leverage technology to enhance the buying and selling experience?

Mike Shell: We’re implementing AI-driven pricing analytics, live bidding enhancements, and digital escrow services to provide the most seamless experience in the industry.

Interviewer: Can you share any details on Movarna’s global expansion plans?

Mike Shell: Absolutely. After establishing a strong presence in the U.S., our next step is entering the European and Asian markets, where demand for high-end collectibles is surging.

Interviewer: What role do partnerships play in Movarna’s strategy?

Mike Shell: Strategic partnerships with automotive brands, restoration shops, and collector clubs will help us expand our reach and reinforce trust within the community.

Interviewer: Do you see NFTs or blockchain technology playing a role in Movarna’s future?

Mike Shell: Yes, we’re exploring ways to integrate blockchain for provenance tracking and secure transactions, adding another layer of transparency for buyers.

Interviewer: What’s your message to new collectors who are hesitant to enter the market?

Mike Shell: The time to start collecting is now. Values are appreciating, and with Movarna, collectors have a secure, transparent, and easy-to-use platform to find the right vehicle.

Interviewer: What are your long-term goals for Movarna?

Mike Shell: Our goal is to be the undisputed leader in the collectible vehicle market, setting the gold standard for trust, service, and innovation.

Interviewer: What excites you the most about the future of this industry?

Mike Shell: The passion of collectors and the evolution of automotive history keep this industry exciting. The demand for rare and unique vehicles is only growing.

Interviewer: Mike, you’ve painted a compelling vision for the future. Any final thoughts for collectors, buyers, and investors?

Mike Shell: Movarna is about to redefine the collectible vehicle market. Whether you’re a buyer, a seller, or an investor, now is the time to get involved. This isn’t just an opportunity—it’s a revolution in how collectible vehicles are bought and sold worldwide.

For years, the world of collectible vehicle auctions has been dominated by a few major players, with little disruption to the traditional model. But every so often, a visionary comes along with an idea so compelling that it changes the game. Enter Mike Shell, Founder and CEO of Movarna, a next-generation auction platform that’s redefining how enthusiasts buy and sell rare and iconic vehicles.

I recently had the opportunity to sit down with Mike and discuss how Movarna is not just another auction site—it’s an entirely new experience.

When launching a groundbreaking platform, location matters. So why did Mike choose Scottsdale as Movarna’s home base?

"Scottsdale is the epicenter of the collector car world every January," Mike explains. "With Barrett-Jackson and other high-profile auctions, it’s where collectors, enthusiasts, and industry insiders gather. But beyond the big events, it’s a year-round hub for automotive culture. It has the right mix of wealth, tourism, and an engaged collector community—making it the perfect launchpad for Movarna."

Yet, 

Movarna isn’t just about location—it’s about creating a lasting impact on the collector car space.

Unlike traditional online auctions that focus solely on transactions, Movarna is designed as an immersive ecosystem for collector car enthusiasts.

"We’re not just an auction site; we’re building an experience-driven lifestyle brand," Mike shares. "It starts with our premier online auction platform, but it extends into exclusive memberships, world-class events, and curated experiences. Whether it’s a high-end Cars & Coffee gathering or VIP access to major automotive events, we want Movarna members to feel part of something truly special."

The idea is to blend the best of online accessibility with real-world engagement, creating a dynamic and community-driven experience.

One of the most exciting aspects of Movarna is its exclusive membership program, designed for those who want more than just a bidding platform.

"Our memberships provide unparalleled access," Mike explains. "From early bidding on premium listings to VIP treatment at Movarna-hosted events, we’re offering something no other auction house does. Our concierge services help buyers and sellers navigate the collector car world seamlessly—whether it’s sourcing a rare vehicle, handling logistics, or even investment guidance."

The goal is to create a true insider experience—one that goes beyond the auction block and cements Movarna as the ultimate hub for serious collectors.

Movarna’s ambitions don’t stop in Scottsdale. The company has big plans to expand into key collector car markets, bringing its innovative approach to cities around the world.

"Once our Scottsdale Experience Center is running at peak efficiency, we’ll be expanding into Los Angeles, Miami, Dallas, and even Europe," Mike reveals. "Each market has a distinct collector car culture, and we want to be at the heart of it—creating physical touchpoints that complement our online platform."

This phygital (physical + digital) approach is key to Movarna’s growth strategy. The auction platform will remain digital-first, but its experience centers and premium events will ensure that collectors can engage in-person, network, and build lasting connections.

What makes Movarna truly unique is its commitment to transforming the auction industry into a vibrant, interactive, and community-driven space.

"Movarna is more than just a marketplace; it’s a movement," Mike emphasizes. "We’re bringing together collectors, enthusiasts, and industry leaders in a way that’s never been done before. Whether you’re a first-time buyer or a seasoned collector, we want Movarna to be the place where passion meets opportunity."

In an industry that has long been ripe for innovation, Movarna stands out as a fresh, bold approach to the collector car world. With a digital-first mindset, real-world experiences, and a high-touch membership model, Mike Shell is positioning Movarna as the next big thing in automotive auctions.

For collectors looking for more than just a transaction—but a true lifestyle experience—Movarna is the platform to watch.

As someone who has spent decades immersed in the world of classic cars, I can confidently say: Movarna is poised to make history.

The world of collectible vehicle auctions is undergoing a massive transformation, and at the forefront of this shift is Movarna—a next-generation auction platform designed to redefine how enthusiasts buy, sell, and experience rare and iconic vehicles.

While traditional auction houses have maintained dominance for decades, Movarna is setting a new standard—leveraging cutting-edge technology, immersive real-world experiences, and a highly curated ecosystem to create something never seen before.

In this exclusive interview, Mike Shell, the visionary founder and CEO of Movarna, discusses how he’s revolutionizing the space, why Scottsdale is the ideal launchpad, what makes Movarna’s membership model unique, and how this company is poised to reshape the global collector car industry.

• Mike Shell: Great to be here! The idea for Movarna came from my own experiences in the collector car market. I’ve always been passionate about cars, but I saw so many friction points in the traditional auction process—whether it was slow transactions, high fees, or the lack of transparency.

• At the same time, I noticed a gap in the market. There are great online auction sites, but they lack high-end experiences. On the flip side, traditional auction houses offer incredible in-person events but can be outdated in their digital approach.

• I wanted to create something that blends the best of both worlds—a platform that is high-tech, seamless, and engaging online, but also deeply immersive in the real world.

• So, Movarna isn’t just an auction site. It’s a lifestyle brand, a collector’s network, and a premium experience that brings buyers and sellers together in a way that’s never been done before.

• Mike Shell: Scottsdale is one of the most vibrant automotive cities in the world. Every January, it becomes the global capital of collector car auctions, with Barrett-Jackson, RM Sotheby’s, Bonhams, and others bringing in thousands of buyers, sellers, and enthusiasts.

• But what people don’t always realize is that Scottsdale’s car culture is year-round. It has the perfect mix of wealth, tourism, and automotive passion, making it an ideal home for Movarna—not just as a digital auction but as a real-world automotive hub.

• Our Scottsdale Experience Center will be unlike anything else in the industry. It will serve as a showroom, event space, and networking hub for serious collectors.

• Mike Shell: Absolutely. We’re building something that transcends the traditional auction model.

• Movarna is about passion, connection, and community. We want buyers and sellers to feel like they’re part of an exclusive club where they can engage with like-minded enthusiasts.
• That’s why we’re incorporating:

• Premium Memberships – Giving collectors exclusive access to early listings, private sales, concierge services, and VIP experiences.

• World-Class Events – High-end Cars & Coffee gatherings, track days, curated meetups, and invite-only networking experiences.

• Real-World Touchpoints – We’re not just a website—we’re building a network of Experience Centers in key markets where collectors can see, touch, and engage with these incredible vehicles.

• It’s a full ecosystem that brings together serious buyers, elite sellers, and industry leaders in a way that’s never been done before.

• Mike Shell: Most auction platforms treat buyers and sellers as one-time transactions—we want to build lifelong relationships.

• Our Premium Memberships unlock a whole new level of access, including:

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• Early Bidding on Premium Listings – Members get first access to high-end cars before public auctions.

• VIP Event Access – Exclusive invites to Movarna-hosted events, private showcases, and industry gatherings.

• Concierge Services – A white-glove experience that helps members source vehicles, handle logistics, and navigate the collector car market effortlessly.

• This isn’t just about buying and selling—it’s about curating an experience for serious collectors who want to engage at a deeper level.

• Mike Shell: Scottsdale is just the beginning. Our long-term strategy is to expand Movarna into key automotive markets:

• Los Angeles – A massive hub for high-end collectors, supercars, and exotic vehicles.

• Miami – A vibrant, fast-paced market with deep collector car culture and international buyers.

• Dallas – One of the fastest-growing automotive markets in the country.
• Europe – There’s huge demand for a modern auction experience in the European market.

• Each of these locations will have its own Movarna Experience Center, creating physical touchpoints that complement our digital-first approach.

• Mike Shell: Our tech is built for speed, transparency, and engagement.

• Some of our key innovations include:

• AI-Driven Listings – Helping sellers maximize visibility and optimize pricing.

• Real-Time Market Data – Giving buyers the latest insights on valuation trends.

• Interactive Bidding – Creating a seamless, high-energy auction environment that feels as exciting as a live event.

• We’re also developing an app that will allow users to track auctions, connect with other collectors, and even schedule private showings.

• Mike Shell: Movarna will be the gold standard for collectible vehicle auctions.

• In five years, we will have:

• A leading digital auction platform that’s setting industry benchmarks.

• A thriving global network of collectors, sellers, and enthusiasts.

• The premier destination for both online auctions and in-person automotive experiences.

• Five years from now, Movarna won’t just be an auction site—it’ll be a movement that’s redefined how collectors engage with their passion.

• Mike Shell: Thank you! We’re just getting started, and I can’t wait for everyone to experience what we’re building.

• Movarna is more than a marketplace—it’s a revolution in the way people buy, sell, and engage with collectible vehicles.

• For those looking for the next big thing in collector car auctions, Movarna is the platform to watch.

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